Cold calling prospective customers is an old-school formula for closing deals. Even startups with high inbound web traffic and a great outbound digital strategy end up setting up shop around phones because cold calling works. And today's multi-channel scenario requires your different strategies to harmonize in your CRM.
Almost everyone in sales has at least heard about the famous Alec Baldwin monologue in the film Glengarry Glen Ross. For those of you who haven't watched this epic crash course in business development, here you go:
A solid business development model integrates your dialing efforts and outbound email and marketing campaigns in Salesforce so that you work from one location.
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